
Does Your Marketing Sell?: The Secret of Effective Marketing Communication is the result of the distillation of twenty-five years of successful sales and marketing experience, hundreds of real world case studies, the best in marketing communications research and the received wisdom of some of the world's greatest marketers. These elements combine to form a simple, practical model that will help yo...
Paperback: 200 pages
Publisher: Nicholas Brealey Publishing (January 12, 2005)
Language: English
ISBN-10: 9781857883503
ISBN-13: 978-1857883503
ASIN: 1857883500
Product Dimensions: 6 x 0.8 x 9 inches
Amazon Rank: 5822184
Format: PDF ePub Text TXT fb2 book
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I love this book and the author is exactly right. Too much marketing is brand based bull driven by bimbo marketing professionals. The reality is most marketing you see is absolutely terrible. In this book the author goes into detail on how to develop...
striking marketing communications and to discover and remove the flaws from your marketing message. Highlighting the best of contemporary marketing campaigns with numerous illustrations and examples, delivered in a clever and accessible style, Does Your Marketing Sell? will show you how to make the most out of your marketing.